TECH CRUNCH -- Mar 6 -- Jangl is finally turning on a revenue stream across its network of social calling widgets, which reach a potential 80M social networking profiles. The new advertising initiative is called Mobile Media Platform and provides a set of APIs for publishers and ad units for advertisers. Through the APIs, developers can integrate bits of Jangl's SMS and VOIP calling functionality into their applications. The monetization side is being handled in partnership with Pudding Media, and Ogilvy's Digital Innovation Group. Jangl will have several different types of ad units for advertisers, such as SMS ads tacked on to messages users send and pre-roll audio ads that play during the time you'd normally spend listening to the phone ring. Advertisers can target the ads by keyword, category, location, and demographic.

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